What does it mean to be Typical, you ask? Apparently, it means to share particular characteristics that you would usually expect from a group. But we ponder what those characteristics might be to no end. Because beyond the flesh and the bones, there is no single trait we as humans all share that really makes any person Typical. But maybe that’s it, maybe to be typical is to be unique. 

We were two ordinary people with imposter syndrome. We behaved in accordance with social norms in order to be liked. We surrendered to the latest fashion trend because that’s what the “cool people” do. And we slowly lose who we are. No matter how cool we felt, we were never truly comfortable in our own skin. But that was then, and this is now. 

We decided to change our fate and try our hands at manufacturing the apparel that we actually like. We no longer hide behind the fashionable brands that cost us an arm. We are not trendy, but we sure look good and are comfortable. And now, we want to share it with all the Typical People out there. Our clothes are affordable, but the confidence when wearing them is priceless. We invite all you Typical People out there to be unapologetically Typical.